Mariage Frères social network monitoring

For a period of one year (from November 2020 to November 2021), Digimind helped me analyze the social network monitoring of Mariage Frères.

First of all, I noticed that more than 2,000 different people talked about Mariage Frères on social networks, the brand was mentioned more than 3,000 times and reached about 292,000 people. The same authors are therefore loyal to the brand and write about it several times.

The brand is often associated with advent calendar concepts (its own has just been released for the most connoisseurs) but also with tea stores which are indeed fabulous and then with tea time, black tea, matcha or green tea.

Then, the most used hashtags are #tea (I am not teaching you anything...), but also #paris, #tokyo, #dubai. We notice that the places where the tea is consumed by the brothers is important and that the authors like to note the place in which they consume it as a token of pride.

Map of people writing about Mariages Frères

Thus, thanks to the attached map Digimind shows us that the writers are mainly located in France, country of origin of the brand but also in Europe in general and more surprisingly in the USA, Canada, Australia! The most active cities on the subject are Paris, Tokyo, Sydney and New York.

The writers are mostly men! Yes, gentlemen, you represent 55% of the authors on marriage brothers against 45% of women. The main interests of these authors are generally blogs, food, lifestyle, beauty but also recipes.

Emoji raised on social networks about Mariage Frères

They are often writer, food writer, design director, broadcaster and community builder.

The brand is generally able to generate positive feelings in 81% of the cases, accompanied by the emojis that you will see right here.

Mariages Frères has been able to keep its generous and authentic side which has conquered followers from all over the world ready to write about it.

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