Digi mind + Tata Tea = Winning combo!

When my head professor, introduced me to the platform called Digi mind via a seminar, I was intrigued. Out of all the listening tools, but why this one I wondered. Only when I started using it, did I know how useful it was for me to write this blog!

Digi mind acted as a consolidated tool where I was able to find keywords that were relevant to the brand thus including them to improve my blog’s visibility, key influencers of Tata Tea for me to approach and listen, articles that I could refer to for finding out key points about certain topics and even was able to see their (the brand’s) social media presence. I was able to access not only articles that were spoken in the last month but also about 2 years back which gave me an idea of the progression the brand has made in the last 2 years.

Since it is a popular brand in India but not spoken about much in other parts world like its subsidiary Tetley, I found it difficult to initially find material for my research. But using the world map feature, I was able to locate the nook and cranny of the world to find out what the audiences are talking about the brand and even came to know that they had an open call for influencers to taste their tea and travel the world recently! (Dream job am I right?)

Not only this, I was able to get an analysis of the various emotions that the consumers felt about the brand via their emojis. The demographics part of the tool helped me identify if the age in which the active audiences are, along with the gender and their particular interests apart from tea. One of the most convenient features is the exporting of excel and charts which gives accurate data that can be added to blogs and possibly presentations too! This could help us identify what works and what needs improvement from a brand's perspective!

Since, we had to use the tool one person at a time, we had to time manage our time efficiently and work as a team. We also found collective keywords that will improve the seo of our blogsite. It was a very useful tool that I am grateful to have been introduced to.

- A Thank you note by Sandhya Suresh

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